Just like in Technology, Marketing has also been in constant change. Gabe Zicherman, a New York-based entrepreneur, describes gamification as integrating game dynamics such as competition, game rules, and winning rewards to solve problems and engage users. It also creates anticipation when an activity is performed. Zizzi, a chain of Italian restaurants, uses gamification marketing to raise awareness of their brand and engagement level and to promote their weekly online board game. Their engagement levels went up on emails and social media.

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