Alibaba, a Chinese multinational technology company specializing in e-commerce, retail, Internet, and technology, prioritizes Campaign Data Analysis. Campaign Data Analysis is important not only to understand event effectiveness but also to support offline store intelligence. With all the information they gathered, they can provide better product recommendations. They have 4 simple steps: Attract, Observe, Recommend, and Analyze. They also generate product recommendations based on 3 data inputs – customer demographics, product information, and customer behavior.

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