Information is power. Many retail executives feel overwhelmed by the vast volumes of data their companies collect which can be really intimidating. Hence, most successful retailers invest in Big Data Analysis and Artificial Intelligence (AI). Walmart, the world’s biggest retailer turned to big data and AI to improve its online assortment strategy. Jet uses dynamic pricing to stay competitive. Then ASOS uses AI to deliver efficient visual search. With these technologies, it allows them to find new opportunities to boost efficiency, improve customer experience, and spot emerging trends before competitors do.
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