National Department Store Aggressively Invests in Analytics Solutions (Case Study)
A national department store aggressively invested in a new product launch after RetailNextTM quantified performance baselines. As its key analytics provider, RetailNext delivered reports on defined metrics, easily integrated with current in-store technology, and delivered user-friendly reports in real time.
Problem:The executive team at a national department store wanted to target a specific customer segment with a new private label, with the expectation that it would increase sales.
Solution: They chose RetailNext as their analytics provider and set up a four-week pilot test to measure performance baselines and gather information. They designed a label-specific pop-up shop and placed it in a highly trafficked area with a large population of the intended customer segment.
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