Shopper Mobile Device Detection
RetailNext is the full-featured in-store analytics platform that makes it possible to understand in-store shopping behavior so that you can optimize your stores to increase sales, cut theft, and improve customer loyalty. The platform includes robust people-counting capabilities that let you measure traffic, conversion, internal activity, and more. The patent-
pending RetailNext Mobile Device Detection module makes it possible to overlay additional metrics on top of your video-based people counts and other KPIs in order to better understand the flow of shoppers coming to your stores.
New KPIs
- Pass-by traffic
- Percentage of pass-by traffic entering the store
- Percentage of new versus repeat visitors
- Number of unique visitors to the store
- Frequency of return visits
- Average shopping trip duration
- Percentage of total visitors with detectable Wi-Fi devices
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