Ever-changing consumer habits, household income, and digital disruption all play a key role in determining retail growth, and further indicate that retailers face significant challenges. It is evident that the digital revolution is here to stay; E-commerce, Facebook, Instagram, Twitter, and other social media platforms have thousands of online and data giants that are being consumed globally. With the use of Big data analytics tools, they can capture consumer trends and behavior, and can also predict consumer demand which leads to better decision-making and efficient business operations.

Read More