In 2017, 91% of all retail dollars in America was spent in brick-and-mortar stores compared to eCommerce stores. Based on the general proposition, store purchases are more profitable than e-commerce orders. For every extra visitor in a store, chances are 39% that the customer will buy something.
What if you run a retail store like a website? Machine Learning Algorithms will be used in measuring the impact of their marketing activities, what audience (gender and age) that buys their products, and predict whether it will be quiet or busy tomorrow.

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