Traffic and Conversion Solutions
RetailNext is a full-featured analytics platform that enables you to thoroughly measure and understand shopper behavior inside your stores and see how the decisions you make affect actual sales. A critical subset of full in-store analytics is traffic and conversion, also known as people counting.
Fortunately, RetailNext offers complete capabilities to measure traffic-and-conversion standards with each installation. And because RetailNext is the most robust in-store measurement solution available, you can combine these key metrics with other critical intelligence to optimize your stores better than otherwise possible.
Features
- Industry-leading accuracy.
- Automatic calculation of conversion rates by chain, store, and region for any time period
- Measurement of conversion rates aggregated by day of week, hour of day, or month of year
- Access to video for any time period and store, enabling human auditing of results and ad hoc viewing
- Instant access to metrics for any set of stores, from the entire chain down to individual locations
- Shopper mobile device detection available for
additional traffic insights - Demographic detection to distinguish male and female shoppers
- Integration with third-party messaging and alerting systems
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