Transforming Physical Retail: The Power of E-Commerce-Style Analytics for Brick-and-Mortar Stores (White Paper)

Through recent advancements in in-store analytics, brick-and-mortar retailers are now able to gain the same insights. Previously, in-store analytics solutions were not readily available because most of the technology had not yet been developed. Today, with advanced cutting-edge technology, companies like RetailNext are transforming physical retail. In-store analytics delivered in a precise, real-time format allows brick-and-mortar retailers to close the gap between online customer analytics and physical retail by providing metrics like these:

• How shoppers behave in brick-and-mortar stores
• Identification of the drivers behind purchases (and non-purchases)
• How changes in the store can impact customer experience and sales

This White Paper will explore the following:

1. The Evolution of E-Commerce Analytics
2. The Evolution of In-Store Analytics
3. The Commonalities of E-Commerce and In-Store Analytics
4. The Benefits to In-Store Analytics

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